3.5 Homework: Task 3b & 3c: Analysis of Suite of Idents

P: Describe Limitations and Opportunities of communicating through onscreen graphics with appropriate use of subject terminology

M: Explain Limitations and Opportunities of communicating through onscreen graphics with reference to detailed examples

D: Compare, Evaluate and Justify Limitations and Opportunities of communicating through onscreen graphics 

Assess Task 3b & 3c) As a group of 4 Present a collection of idents (1 suite each) that demonstrate the limitations and opportunities of idents designs as a 1 minute Youtube Tutorial

3b) Research and Explain how and why a suite of idents might be designed, prepare a case study on a particular channel’s current suite of television idents – at least 4. The BBC or BBC 3, Viva, MTV Classic or Sumo examples would work well.

Choose a different suite of idents each 

          i.  What the theme of the suite is

         ii.  How/why the theme appeals to the viewers (e.g. creating a particular tone to target a particular audience type)

        iii. How they have used the same theme in different ways to create Brand Loyalty

       iv.  Explain whether, how and why the idents are information-led or entertainment led

        v.  Are the idents intended to be used at a particular time of day?

       vi.  Are idents intended to be used at a particular time of year?

      vii.  What does the suite convey about the channel's Brand Identity – what meaning? 

     viii.  How effective the design of the suite is in communicating Visual information to a non-visual audience, appealing to a target audience; and the audience appreciating of desired tone
       ix. Assess - How effective the design of the suite is (Typography, Pace, Density of Information, Brand Identity)

3c) Mind map out in groups of 4 – look for similarities and differences. Write a conclusion comparing and assess - ‘How to Design a Suite of Idents” explaining the key requirements for designing a successful/effective Ident as a Youtube Instructional Video. Each student takes 1 aspect.

Refer to your own examples and compare