3.4 Task 3: Suite of Idents

Starter: https://www.proprofs.com/games/word-games/hangman/opportunities-and-limitations-suite-of-idents/

https://prezi.com/m/laq8xz9zsbry/designing-idents-for-television/

Objective to evaluate a suite of Idents https://www.slideshare.net/mobile/stefan-constantinou/bbc-one-suite-of-idents

Suite of ident exemplars:

https://vimeo.com/143925433

https://youtu.be/tb3qxDrsA0M

https://youtu.be/bnV5AhspceQ
https://www.youtube.com/watch?v=2ZXihA6fogE
https://www.youtube.com/watch?v=tS5FyGNI7l0&t=107s
https://youtu.be/rqo5TGCpnao

Task 1: Pass: Describe the limitations and opportunities of a suite of idents

Using http://drawisland.com/ - write down the Keywords that you think the Suite of Idents demonstrates from below

Task 2: Merit: Explain why the following can be considered a limitation or opportunity to the creative communication of an ident.

Task 3: Distinction: Compare and Assess the success of a suite of idents in their creative communication

Opportunities: creation of corporate identity; branding of content; creation of tone; appeal to target audience; encouragement of brand loyalty 

Limitations: typography (e.g. having to use a particular font for image or clarity); resolution; colour (e.g. specific colours for a specific channel, programme, department or to ensure visibility) ; size; aspect-ratio  (the dimensions required to fit the screen on mobile devices); 

Creative communication: communicating visual ideas to a non-visual audience;  appealing to a target audience; appreciation of desired tone

Exemplar: http://rebeccawinterbtec32.blogspot.co.uk/2012/09/task-3-understanding-design-of-suite-of_21.html

Apply to demonstrate
Using Popplet on the ipads, Mind Map - the opportunities of a suite of TV idents (pre-selected examples) 

     

Using Popplet on the ipads, Mind map - the limitations of a television ident 

Assessment - Using your understanding of Opportunities and Limitations for a suite of idents, Video pitch in 4s - create a suite of Idents in 30 mins to demonstrate

https://youtu.be/TAC8pgqT28E

https://www.youtube.com/results?search_query=the+grid+ident 

i. creating under pressure of time and budget;

ii. appealing to a target audience
iii. appreciation of desired tone
iv. communicating visual ideas to a non visual audience          

Select an Audience: http://televisioncampaign.co.uk/TVAudiences.aspx 

Unit 32 Introduction To Idents from robertclackmedia