3.3 Homework MTV Ident Maker (Design Activity)

http://www.mtvbump.com/canvas

Homework:

Assess Task 1b

Using the Idents in our class timeline, research the purposes in detailall of the following to take part in a video'd class presentation next lesson

In Pairs, you will be expected to discuss the Design of the Idents (see below)

• Tempo (Pace and movement)
• Density of Information on screen 
• Space (Positioning) and Time (Duration)
• Interaction with audience (catch attention/interest, recognisable)
• Information led or entertainment led

and discuss how they serve the following purposes... 

          i. to express channel's identity

         ii. to brand the channel & create Brand loyalty

        iii. to market & promote the channel (by appealing to the target audience in a way that makes the audience stand out from other channels - as they are in competition)

       iv. segmentation (to break up programming) AND to provide information to the audience (i.e. what's on next)

       v. to rebrand the channel to keep them 'on trend' & up to date (see the SKY1 ident for rebranding examples/advice)