Sunday, 29 January 2017

3.5 Task 3a) Creative Ideas - Suite of Idents: Continuity, Theme, Tone, Brand Identity

Task 3 a) As a group of 4 Present your own collection of a SUITE OF IDENTS (1 ident each) that demonstrate the limitations and opportunities of idents designs as a 1 minute Youtube Tutorial. You should include an evaluation of: 


          i.            Continuity of Design,
         ii.            Theme;
        iii.            Brand Identity,
       iv.            Tone,
        v.            Appeal to Target Audience;

       vi.            Purpose (Re-branding)


Comprehensively explain the design of a suite of television idents with elucidated examples and consistently using subject terminology correctly. In order to demonstrate a full understanding of how and why a suite of idents might be designed, prepare a case study on a particular channel’s current suite of television idents – at least 4. The VIVA; MTV Classic or BBC would be suitable.

Starter
Viva idents VIVA Channel Idents
audience of 16-24 year olds
energising and inviting tone’
fresh’, ‘bold’ logo
The Box is ‘a destination to escape to, transforming the everyday mundane into something exciting by offering a box shaped fantasy of the world’


P learners will generate some basic ideas for a series of idents on a chosen theme suitable for purpose. Their ideas may lack originality or flair but should show that they understand the concept of a suite of idents and what makes them suitable for their intended purpose. 

M generate imaginative concepts for a number of suitable idents within a suite. 

D When generating ideas, learners will be able to demonstrate a very good understanding of the concept of developing a suite of idents and their plans should reflect how these products would sit as a cohesive ident package

https://phoebeseston.wordpress.com/2013/01/09/my-completed-television-ident/
https://phoebeseston.wordpress.com/2013/01/07/my-pitch/

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