Ashley - 1a/1b/2a/2b - all work NYA incomplete
Ugonna - 1a (inc)/1b P; 2a P; 2b P - no application to examples, descriptive only. refer to class notes, lesson resources and exemplars as directed to improve
Tim - 1a NYA (incomplete no TikiTok); 1b P Branding personality and meaning, needs analysis; 2A P - target audience, brand loyalty and identity descriptive and no explanation of how they are in the examples; 2B P - only 2/5 examples
Tommy - 1a/1b/2a/2b - NYA - all work incomplete/minimal
Tamara - 1a - P/M, need more detail early ones and examples videos; 1b - D; 2a/2b - M - need more detailed explanation and comparison/assessment for D
Shanee - 1a (M); 1b - NYA not submitted; 2b - NYA (no typography) + resolution and colour WT M require greater explanation and examples (colour safe, brand colours taken and 1080p); 2a - NYA not all aspects covered (WT M)
Rosie
1a (TBC); 1b - NYA - not all areas covered or clearly highlighted in bold in the report (WT M); 2a NYA WT.P - only 1 example and no application to explanation of how it relates to example. Appeal to audience not covered (NYA); 2b - NYA WT.P - no size covered. Needs application to examples 5 dents for M.
Michael
1a M; 1b - NYA ( Density of Info; Space & Time; Repackaging) WT.M; 2a - P (corporate identity - need ref to examples); 2b M/D
Roopa
1a - P; 1b - M; 2a - M; 2b - P - why they are limitations + give examples
Nigel
1a -P/M; 1b NYA 3/5 criteria; 2a - NYA ('hobby', 'participant' - no brand identity, Tone not stated, audience not addressed); 2b - NYA (no colour, lacking explanation of why minitations - limited discussion of the examples)
Lawrence
1a - NYA; 1b - P/M - (branding no analysis - purpose or why it functions)
2a - NYA - why is typography a limitations? Colour - channel 4 ident? Size - no example 4/5 given.
2b - P - why is it an opportunity? Corp identity?
Kenny
Un-gradable. Tasks not separated out as requested.
Jordan
1a TBC not loading
1b - NYA (WT.P) unit criteria not highlighted/in bold. Very descriptive and lacking consistency of explanation of how the Idents are designed for the purpose. Examples are made reference to but no real depth for M
2a - NYA WT.P. Minimal work here, resources given such as exemplars and class notes have not been used. No description of 'Opportunities' or how this word applies to each criteria addressed. No explanation of why examples are opportunities showing limited understanding of the idents.
2b - P - some discussion of limitations and why the criteria can be problematic when making an ident. Limited connection to communicating visual ideas to a non visual audience, appreciating tone or appealing to audience. Some examples referred to but not always in any depth to discuss how the examples demonstrates your point. Again - you shoudl refer to the resources (exemplars given) and your class notes.
Eunice
1b - P WT.M. (nearly there) Some sections rather descriptive such as Density of Info rather than explaining the elements that make it dense and the effect of this on the audience.
2a - P WT.M - requires discussion of branding colours become limitation when used by other channels. Also how do male viewers react to pink? For M you must explain how it relates to communicating visual ideas to a non visual audience and appealing to them also.
2b - P. Limited discussion of why these are Opportunities. Branding of content - marketing - is also incorrect.
See the resources from this lesson and look at the exemplars to see how much depth is required for a M.
James
1b - NYA WT.M/D but not all unit content covered/in bold. See lesson 'History of Idents' resources
2a - M. Expand on how tone is created and why this is an opportunity. To improve, assess and compare the limitations and opportunities across the idents and relate to how successfully they communicate visual ideas to a non visual audience.
Ese -
1b - D
2a - M/D
2b - M - explain the dimensions of the screen for aspect ratio and how this limits the composition of the ident so it is workable across different devices
Deniesha
1b - NYA - no design outcomes covered or explained in relation to purpose. Also provide an introduction explaining what an ident is and why they exist
2a - P/NYA - some incorrect descriptions of branding of content; there is no discussion of why these are opportunities. Minimal analysis or reference of the examples provided. There is no HOW or WHY. See exemplars for detail as to how much you need to do to achieve the M.
2b - P/NYA - Colours no examples referred to nor discussion of branding and limited range insisted by the channel's editorial guidelines (you need to explore the resources given which there is no evidence of here). Size relates to how it is being seen on which devices (not mentioned) - again no examples. PLAGIARISM - Typography is not about the colour of the test - this is factual inaccurate and therefore NYA. But you do give and refer to an example.
Dejhenea
1b - NYA/P explain what an ident is - duration, how it is recognisable, why they exist in your intro. Identity though highlighted is not discussed WHAT or HOW in the example. Again, info led - there is no application to the example of HOW. YOU MUST USE YOUR CLASS NOTES & RESOURCES WHEN WRITING THESE REPORTS. Lacking density of information; screen tempo; time and space.
2a - NYA/M - PLAGIARISM - Branding of content is not applied to an ident which is the entire purpose of this Unit. This is the same mistake and example as another student. Brand Loyalty example not explained in detail - how does this make people stick with this brand - you would need to refer to the suite of dents to explain this not just one.
2b - NYA - PLAGIARISM "within idents because it is about the colours of the text and the background matter." - same mistake and example almost world for word with another student from Deniesha. No further feedback available for this task.
Daniel T
1b - P/M - No introduction - what an Ident is, why they exist, how they are recognisable. Scheduling Within Segmentation: needs further explanation as to the purpose of doing this - stop people turning over; info about the programming on the other BBC channels. 'dents' - being used repeatedly spelling mistake. The rebrand has not discussed the examples and HOW it has been rebranded and WHAT the new brand identity is (M)
2a - P/NYA - no explanation or description of why these are opportunities - to accomplish WHAT and HOW (communicating ideas to a non visual audience; appeal to a target audience; to get your channel known or recognised etc). Examples are missing limiting result to P.
2b - P/M - some examples missing, however there is discussion of WHY these are limitations. Typography does not address font styles that may be confusing to the non visual audience such as BBC3
Dan S
1b - P/M - greater detail in breaking down HOW the examples demonstrate these purpose - analysis of what is ON SCREEN. Rebranding means you would need to show HOW it has been rebranded compared to previous and WHAT the new brand identity is/MEANS. Channel 4 is an important one for DENSITY. See resources for how much detail you need to write for M.
2a - P/M - you have explained WHY they are opportunities, but greater detail analysing the ident is required for HOW this is achieved in the example (same as above). Creation of Identity - example is not addressed or WHAT is the identity.
2b - P/WT.M - Typography - give an example of unclear typography - a limitation example as well as the BBC clear one. Colour - discuss the et colours that some channels insist yu use (see BBC editorial guidelines and Chanel 4 linked under resources)
Maya
1b - M - No introduction - what an Ident is, why they exist, how they are recognisable. Some examples missing, black and white logo is BBC not ITV. Put key words/unit criteria in Bold during your work to ensure you have covered them all - screen density is hard to find.
2a - M. Consider the specific tone of your examples and the Branding such as colours, fonts and images - circles relates to old Globe from the BBC idents.
2b - M/D - explain in a little more detail about COMMUNICATING VISUAL IDEAS TO A NON VISUAL AUDIENCE (typography, colours - misinterpret, gendered colours) and be more specific about why these limitations are present in the examples you've given.
Calvin
1b - P/M (WT.M) - Needs an intro- what an Ident is, why they exist, how they are recognisable. 'low density of information as it doesn't show what is coming up next,' - misunderstand what density of information is - refer to the resources and exemplars then select an ident that has a high density to compare it to - it is not dependent on what is coming next
2a - P - No explanation of WHY these are opportunities or HOW the examples show this.
2b - NYA - incomplete & no examples
Ashley
1b - P/M (WT.M) - Needs intro - what an Ident is, why they exist, how they are recognisable. Marketing needs more consideration. Refer to exemplars set for Prep and resources from class notes/blog post.
2a - P/M (WT.M) - Appeal to audience needs greater analysis of the example. WHAT is the Brand Identity & Tone (adjectives) and analysis of HOW this is created through the visual graphics on screen?
2b - NYA - no discussion of WHY these are limitations and HOW the examples show this. COLOUR not addressed.
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