Feedback 10/11/16 3C (ii) Techniques of Music Videos

Prep & Homework: Assess 4a "How to Generate Ideas for a Music Video"

Prep: Read over the following articles and video and make notes


Read and make notes on the following artices
http://www.budgetmusicvideo.co.uk/2016/09/filming-a-rap-video/

http://www.budgetmusicvideo.co.uk/2016/08/being-creative-in-music-videos/

http://www.budgetmusicvideo.co.uk/2013/08/how-to-generate-low-budget-ideas-for-a-music-video/

Assessment of Prep - mind map in your group what elements you will include from this lost (add extra if you wish)

http://www.videojester.com/music-video-ideas.shtml

Homework:
Next week - Prepare an individual presentation for your recorded pitch of your client's Music Video to deliver to your client

Introduction
(i)   Who is your client & how would you describe their existing image (how have they branded themselves)? 
(ii)  What is the track, genre & why have you chosen it?
(iii) How big is the fan base/audience for your client

1. Lyric analysis with annotations
(i)   Meaning (what the song is about)
(ii)  Narrative (if there is a story)
(iii) Content (structure of verse, chorus etc - how this will be visualised differently)
(iv)  Imagery (key images, sub-text, theme)

2. Treatment & Interpretation 
(i)  Performance, Narrative or Conceptual (what percentage of each?) and why you have chosen this?
(ii) Your concept/idea - relationship to music and visual/lyrics and visuals
(iii) Inspiration/Intertextuality - which music videos or other film/tv/games etc have influenced/been referenced in this idea

3. Visual Style

(i)   Locations - where (specifically)

(ii)  Costume - (specifically)

(iii) Lighting style (expressive or natural? Low Key (moody) or High Key (aspirational/models)?

(iv) Camerawork (angles, movement, shot types)

(v)  Editing (pace, transitions, 

(vi) Effects (which and why?)

(v)  Chroma Key (if used)

4. Genre & Image (Selling It)

(i)   Justify how this is 'ON-TREND' for current videos of this genre

(ii)  Justify it's visual effectiveness to sell to your client's target fan-base - what response do you expect it will receive 

(iii) Explain how your video will enhance the image for your artist (make sure you describe what the image for the artist you are constructing is - see prep work task http://www.videojester.com/music-video-ideas.shtml

2.2.1 Assessment 3C(iii) How to - Green Screen and Effects in Music Videos

Starter:
http://www.theverge.com/2015/7/29/9066323/foals-mountain-gates-video-virtual-reality

• Watch on your phones
• How have effects been used?
• For what purpose - what is the selling point?
• How does it promote the artist?
• How does it promote the track?

Prep: Read the articles below
http://www.fact.co.uk/news-articles/2016/01/from-disco-to-britpop-the-green-screen.aspx

http://gizmodo.com/michael-jacksons-first-music-video-and-the-birth-of-gre-1645031702

http://illusion.scene360.com/video/60245/10-fun-and-creative-music-videos/

1. Who pioneered Chroma Key in Music Video?
2. Why use Chroma Key in MV production?
3. Name 3 Effects Techniques for Music Videos in the links above?
4. Which was your favourite & why?
5. Why do you think MTV give out an award for Visual Effects at the VMAs?

New Info - Discussion
Task 1: Why Effects & Chroma Key?




Make Notes
(P) Describe how Chroma Key has been used?
(M) How is it related to VISUALISING the track (lyrics or visuals)?
(D/M)How does it build an IMAGE for the artist (denotation & connotation)
(D) Why are these examples considered poor or bad use?

This Week's Objective: 
Assessment 3B: Create Test Footage using a Chroma Key and Effects to visualise 10 seconds of your track

Homework NOTES TODAY Assessment 3C - How to Guide of Music Video Techniques (iii) - Chroma Key & Effects

Pass: Describe the use of Chroma-Key and Effects in Music Videos & "How to use Chroma-Key and Effects" in Music Video Production

Merit 1: Explain the Reasons (Benefits) for using Chroma Key and Effects in Music Videos 

Merit 2: Explain the Purposes of Chroma Key and Effects in Music Videos using Goodwin - relationship of Music/Lyrics to Visuals - with examples 

Distinction 1: Compare and Assess successful and unsuccessful examples of Music Videos that rely on Chroma Key and Effects, justifying argument with specific detailed evidence

Distinction 2: Compare and Assess the development of Music Video Effects & Chroma-Key over time - Argue - are Music Videos more or over-reliant on them? (see video below)

Examples for discussion




New Info (Learning Resource 1)

12 mv techniques analyse chroma key from dpagoffs

New Info (Learning Resource 2)
A History: http://www.studiodaily.com/2013/08/mirada-wins-mtv-vma-moonman-for-capital-cities-safe-and-sound/



Plenary:
1. Will you use Chroma-Key in your Music Video & Why/Why not?

2. What effects will you use in your Music Videos and Why? (Music & Visuals/Lyrics & Visuals)

FSA1.4 3/11/16 Assess 3B(i) & C(i) Beat Editing & Lip Synching Feedback

2.1 Homework & Prep

Prep

Listen to the videos and write out your action plans to improve

Make changes and improvements based on previous feedback videos on your Blog posts, label and organise correctly up to M or D.

Compile Reports, Production Portfolio and Group Tasks and Action Plan Feedback

Homework

1. Assess 3b) Storyboard or Reshoot 30 seconds of an existing music video 

i)  camera movements;

ii) camera angles;

Re-edit this to soundtrack and along with your Summer Music Video write or use Youtube Annotations to write...  

2. Assess 3C: An instructional ‘How to’ tutorial report on your practical portfolio explaining the purposes and how to do these techniques

i)  camera movements;

ii) camera angles;


Pass. Describe and identify which angles and movements 

Tilt

Arc

Track away

Dolly in

Low Angle

High Angle

Canted or Dutch Angle

Crash Zoom

Birds eye view

Handheld

Pass 1. Describe the process of HOW you carry out 

multiple

Pass 2. Describe and identify which angles and 

movements 

used in Music Videos

angles and movements in a single camera shoot

Merit 1. Explain the purposes of movement in Music Video

with examples

Merit 2. Explain the purposes of a variety of camera 

positions and angles in Music Videos with examples



Distinction 1. Assess and compare the use of Movement 

and Angles in different (genres of) Music Videos (see 

other groups Remakes with your own)

Distinction 2. Assess and compare the use of Movement 

and Angles in your Remake against your Summer Music 

Video

2.2 Peer Assessment Week Task 1-3 (Assignment 1)

Peer Assessment Week Task 1-3 (Assignment 1)

Compile Portfolios – Set Brief

Assessment Week: Website Tutorial “How to make a Music Video”

Practical Skills Development Week - Understand the following Distinction level criteria and incorporate into ideas.

          i.            Depth of field (Shallow Focus)

         ii.            Rule of Thirds and Composition

        iii.            Steady & smooth movement

       iv.            Shoot using a minimum of 9 set ups

        v.            Dominance of Close Ups and Expressive Angles

       vi.            Base Track (Lip Synching)

      vii.            Artificial Lighting (Stylistic/Expressive)

     viii.            Beat Editing/Rhythmic Montage

       ix.            On-location shooting (non-domestic and generic)

Advanced camera techniques (Go Pro, etc)

2.1.1 Assess 3C(ii) Techniques of Music Videos - Camera Angles & Movement

Objective: To explain with examples Music Video Camera
Techniques Angles and Movement

Starter:
Excess https://youtu.be/9CIElKO4Ftc
In The Nighttime https://youtu.be/UaYqtSr6yz0

Compare the 2 music videos in their use of Camera Movement and Angles

Task 1: Camera movement test - why used to create emotion?
https://youtu.be/_P3oxjnFr0c

Make notes in teams then watch with sound to test answers

Pass: Describe how to set up/carry out the angle/ movement
Merit: Explain the purpose and where/why you would use it in a Music Video
Distinction: Analyse the emotional meaning 

Assessment
1) Assessment 3B Music Video Practical Techniques Portfolio pt2: Camera Angles and Movement
&
2) Assessment 3C(ii): "How to..." Guide to Music Video Camera Techniques

Outcomes
Pass. Describe and identify which angles and movements used in Music Videos

Merit. Explain the purposes of movement in Music Video with examples
Merit. Explain the purposes of a variety of camera positions and angles in Music Videos with examples

Distinction. Assess and compare the use of Movement and Angles in different (genres of) Music Videos

Split into 2 group and share

New Info:
https://youtu.be/QQECL2IUstM

P. What angles & How do you go about shooting to get coverage?

M. Why is it used?

D. Meaning

https://youtu.be/h0665WTwMks

P. What movement and How?
M. Why is it used?
D. Meaning

Plenary - what are the 5 key angles and movements required for YOUR track and why?


Practical Task: Create a Portfolio of Camera Techniques for your How To Guide

In your teams - Reproduce 30 seconds of one of the examples as a performance base track

Pay particular attention to the Angles and Camera Movement and Lip Synching

Group 1: Rock/Indie: Foo Fighters Pretender
Group 2: Pop: Lily Allen LDN 
Group 3: Hip Hop: NWA Straight Outta Compton







Structure:
Section 1: How to Shoot for Coverage  
Section 2: Angles 
Section 3: Movement 
Section 4: Miming and Lip-Synching