2.2.1 Assessment 3C(iii) How to - Green Screen and Effects in Music Videos

Starter:
http://www.theverge.com/2015/7/29/9066323/foals-mountain-gates-video-virtual-reality

• Watch on your phones
• How have effects been used?
• For what purpose - what is the selling point?
• How does it promote the artist?
• How does it promote the track?

Prep: Read the articles below
http://www.fact.co.uk/news-articles/2016/01/from-disco-to-britpop-the-green-screen.aspx

http://gizmodo.com/michael-jacksons-first-music-video-and-the-birth-of-gre-1645031702

http://illusion.scene360.com/video/60245/10-fun-and-creative-music-videos/

1. Who pioneered Chroma Key in Music Video?
2. Why use Chroma Key in MV production?
3. Name 3 Effects Techniques for Music Videos in the links above?
4. Which was your favourite & why?
5. Why do you think MTV give out an award for Visual Effects at the VMAs?

New Info - Discussion
Task 1: Why Effects & Chroma Key?




Make Notes
(P) Describe how Chroma Key has been used?
(M) How is it related to VISUALISING the track (lyrics or visuals)?
(D/M)How does it build an IMAGE for the artist (denotation & connotation)
(D) Why are these examples considered poor or bad use?

This Week's Objective: 
Assessment 3B: Create Test Footage using a Chroma Key and Effects to visualise 10 seconds of your track

Homework NOTES TODAY Assessment 3C - How to Guide of Music Video Techniques (iii) - Chroma Key & Effects

Pass: Describe the use of Chroma-Key and Effects in Music Videos & "How to use Chroma-Key and Effects" in Music Video Production

Merit 1: Explain the Reasons (Benefits) for using Chroma Key and Effects in Music Videos 

Merit 2: Explain the Purposes of Chroma Key and Effects in Music Videos using Goodwin - relationship of Music/Lyrics to Visuals - with examples 

Distinction 1: Compare and Assess successful and unsuccessful examples of Music Videos that rely on Chroma Key and Effects, justifying argument with specific detailed evidence

Distinction 2: Compare and Assess the development of Music Video Effects & Chroma-Key over time - Argue - are Music Videos more or over-reliant on them? (see video below)

Examples for discussion




New Info (Learning Resource 1)

12 mv techniques analyse chroma key from dpagoffs

New Info (Learning Resource 2)
A History: http://www.studiodaily.com/2013/08/mirada-wins-mtv-vma-moonman-for-capital-cities-safe-and-sound/



Plenary:
1. Will you use Chroma-Key in your Music Video & Why/Why not?

2. What effects will you use in your Music Videos and Why? (Music & Visuals/Lyrics & Visuals)