Prep & Homework: Assess 4a "How to Generate Ideas for a Music Video"

Prep: Read over the following articles and video and make notes


Read and make notes on the following artices
http://www.budgetmusicvideo.co.uk/2016/09/filming-a-rap-video/

http://www.budgetmusicvideo.co.uk/2016/08/being-creative-in-music-videos/

http://www.budgetmusicvideo.co.uk/2013/08/how-to-generate-low-budget-ideas-for-a-music-video/

Assessment of Prep - mind map in your group what elements you will include from this lost (add extra if you wish)

http://www.videojester.com/music-video-ideas.shtml

Homework:
Next week - Prepare an individual presentation for your recorded pitch of your client's Music Video to deliver to your client

Introduction
(i)   Who is your client & how would you describe their existing image (how have they branded themselves)? 
(ii)  What is the track, genre & why have you chosen it?
(iii) How big is the fan base/audience for your client

1. Lyric analysis with annotations
(i)   Meaning (what the song is about)
(ii)  Narrative (if there is a story)
(iii) Content (structure of verse, chorus etc - how this will be visualised differently)
(iv)  Imagery (key images, sub-text, theme)

2. Treatment & Interpretation 
(i)  Performance, Narrative or Conceptual (what percentage of each?) and why you have chosen this?
(ii) Your concept/idea - relationship to music and visual/lyrics and visuals
(iii) Inspiration/Intertextuality - which music videos or other film/tv/games etc have influenced/been referenced in this idea

3. Visual Style

(i)   Locations - where (specifically)

(ii)  Costume - (specifically)

(iii) Lighting style (expressive or natural? Low Key (moody) or High Key (aspirational/models)?

(iv) Camerawork (angles, movement, shot types)

(v)  Editing (pace, transitions, 

(vi) Effects (which and why?)

(v)  Chroma Key (if used)

4. Genre & Image (Selling It)

(i)   Justify how this is 'ON-TREND' for current videos of this genre

(ii)  Justify it's visual effectiveness to sell to your client's target fan-base - what response do you expect it will receive 

(iii) Explain how your video will enhance the image for your artist (make sure you describe what the image for the artist you are constructing is - see prep work task http://www.videojester.com/music-video-ideas.shtml