3.5 Homework: Task 3b & 3c: Analysis of Suite of Idents

P: Describe Limitations and Opportunities of communicating through onscreen graphics with appropriate use of subject terminology

M: Explain Limitations and Opportunities of communicating through onscreen graphics with reference to detailed examples

D: Compare, Evaluate and Justify Limitations and Opportunities of communicating through onscreen graphics 

Assess Task 3b & 3c) As a group of 4 Present a collection of idents (1 suite each) that demonstrate the limitations and opportunities of idents designs as a 1 minute Youtube Tutorial

3b) Research and Explain how and why a suite of idents might be designed, prepare a case study on a particular channel’s current suite of television idents – at least 4. The BBC or BBC 3, Viva, MTV Classic or Sumo examples would work well.

Choose a different suite of idents each 

          i.  What the theme of the suite is

         ii.  How/why the theme appeals to the viewers (e.g. creating a particular tone to target a particular audience type)

        iii. How they have used the same theme in different ways to create Brand Loyalty

       iv.  Explain whether, how and why the idents are information-led or entertainment led

        v.  Are the idents intended to be used at a particular time of day?

       vi.  Are idents intended to be used at a particular time of year?

      vii.  What does the suite convey about the channel's Brand Identity – what meaning? 

     viii.  How effective the design of the suite is in communicating Visual information to a non-visual audience, appealing to a target audience; and the audience appreciating of desired tone
       ix. Assess - How effective the design of the suite is (Typography, Pace, Density of Information, Brand Identity)

3c) Mind map out in groups of 4 – look for similarities and differences. Write a conclusion comparing and assess - ‘How to Design a Suite of Idents” explaining the key requirements for designing a successful/effective Ident as a Youtube Instructional Video. Each student takes 1 aspect.

Refer to your own examples and compare

3.5 Task 3a) Creative Ideas - Suite of Idents: Continuity, Theme, Tone, Brand Identity

Task 3 a) As a group of 4 Present your own collection of a SUITE OF IDENTS (1 ident each) that demonstrate the limitations and opportunities of idents designs as a 1 minute Youtube Tutorial. You should include an evaluation of: 

          i.            Continuity of Design,

         ii.            Theme;

        iii.            Brand Identity,

       iv.            Tone,

        v.            Appeal to Target Audience;

       vi.            Purpose (Re-branding)

Comprehensively explain the design of a suite of television idents with elucidated examples and consistently using subject terminology correctly. In order to demonstrate a full understanding of how and why a suite of idents might be designed, prepare a case study on a particular channel’s current suite of television idents – at least 4. The VIVA; MTV Classic or BBC would be suitable.

Starter

https://youtu.be/TS_9z0g5xU4

https://youtu.be/MKW9MZwBdAU

Viva idents VIVA Channel Idents

audience of 16-24 year olds

energising and inviting tone’

fresh’, ‘bold’ logo

The Box is ‘a destination to escape to, transforming the everyday mundane into something exciting by offering a box shaped fantasy of the world’

https://www.designweek.co.uk/issues/october-2013/music-tv-channel-the-box-launches-new-idents/

P learners will generate some basic ideas for a series of idents on a chosen theme suitable for purpose. Their ideas may lack originality or flair but should show that they understand the concept of a suite of idents and what makes them suitable for their intended purpose. 

M generate imaginative concepts for a number of suitable idents within a suite. 

D When generating ideas, learners will be able to demonstrate a very good understanding of the concept of developing a suite of idents and their plans should reflect how these products would sit as a cohesive ident package

https://phoebeseston.wordpress.com/2013/01/09/my-completed-television-ident/
https://phoebeseston.wordpress.com/2013/01/07/my-pitch/
. 

Homework 3.4 Task 2a and Task 2b

RESOURCES from Prep

P: Describe Limitations and Opportunities of communicating through onscreen graphics with appropriate use of subject terminology

M: Explain Limitations and Opportunities of communicating through onscreen graphics with reference to detailed examples

D: Compare, Evaluate and Justify Limitations and Opportunities of communicating through onscreen graphics 

Task 2 a) Write a series of blog posts (Prezi, Emaze, Thinglink, or Powtoon) and embed at least 5 examples of idents explaining opportunities of using TV idents (using pre-selected and own examples)

i.                     creation of corporate identity;

ii.                   branding of content;

iii.                  creation of tone;

iv.                 appeal to target audience;

v.                   encouragement of brand loyalty 

Task 2 b) Write a series of blog posts  (Prezi, Emaze, Thinglink, or Powtoon) and embed at least 5 examples of idents explaining what the limitations and opportunities of a television ident are. Assess how and why the limiting factor can be a problem or a positive.

1. Typography (e.g. having to use a particular font for image or clarity)  
2. Size (considering the consumption on portable devices)
3. Colour (e.g. specific colours for a specific channel, programme, department or to ensure visibility)
4. Aspect-ratio (the dimensions required to fit the screen)
5. Resolution

USE THE CLASS NOTES AND PREP/CLASS RESOURCES TO WRITE UP YOUR REPORTS

3.4 Task 3: Suite of Idents

Starter: https://www.proprofs.com/games/word-games/hangman/opportunities-and-limitations-suite-of-idents/

https://prezi.com/m/laq8xz9zsbry/designing-idents-for-television/

Objective to evaluate a suite of Idents https://www.slideshare.net/mobile/stefan-constantinou/bbc-one-suite-of-idents

Suite of ident exemplars:

https://vimeo.com/143925433

https://youtu.be/tb3qxDrsA0M

https://youtu.be/bnV5AhspceQ
https://www.youtube.com/watch?v=2ZXihA6fogE
https://www.youtube.com/watch?v=tS5FyGNI7l0&t=107s
https://youtu.be/rqo5TGCpnao

Task 1: Pass: Describe the limitations and opportunities of a suite of idents

Using http://drawisland.com/ - write down the Keywords that you think the Suite of Idents demonstrates from below

Task 2: Merit: Explain why the following can be considered a limitation or opportunity to the creative communication of an ident.

Task 3: Distinction: Compare and Assess the success of a suite of idents in their creative communication

Opportunities: creation of corporate identity; branding of content; creation of tone; appeal to target audience; encouragement of brand loyalty 

Limitations: typography (e.g. having to use a particular font for image or clarity); resolution; colour (e.g. specific colours for a specific channel, programme, department or to ensure visibility) ; size; aspect-ratio  (the dimensions required to fit the screen on mobile devices); 

Creative communication: communicating visual ideas to a non-visual audience;  appealing to a target audience; appreciation of desired tone

Exemplar: http://rebeccawinterbtec32.blogspot.co.uk/2012/09/task-3-understanding-design-of-suite-of_21.html

Apply to demonstrate
Using Popplet on the ipads, Mind Map - the opportunities of a suite of TV idents (pre-selected examples) 

     

Using Popplet on the ipads, Mind map - the limitations of a television ident 

Assessment - Using your understanding of Opportunities and Limitations for a suite of idents, Video pitch in 4s - create a suite of Idents in 30 mins to demonstrate

https://youtu.be/TAC8pgqT28E

https://www.youtube.com/results?search_query=the+grid+ident 

i. creating under pressure of time and budget;

ii. appealing to a target audience
iii. appreciation of desired tone
iv. communicating visual ideas to a non visual audience          

Select an Audience: http://televisioncampaign.co.uk/TVAudiences.aspx 

Unit 32 Introduction To Idents from robertclackmedia

3.3 Prep: Resources for Limitations and Opportunities

Resources/Exemplars

https://prezi.com/ikeoigqgsmo8/unit-32television-idents/

http://rebeccawinterbtec32.blogspot.co.uk/2012/09/task-two-understanding-limitations-of.html

http://unit32katie123.blogspot.co.uk/

https://www.slideshare.net/mobile/stefan-constantinou/limitations-of-television-ident

Starter: Tone

https://youtu.be/93t1H-EkUj4

Research article 

https://www.creativereview.co.uk/manvsmachines-new-idents-for-itv2/

Channel 4 guidelines

http://www.channel4.com/about_c4/styleguide/downloads/C4StyleGuide1.1.pdf

• Colour
• Tone
• Typography
• Space

3.3 Task 2: Limitations and Opportunities of Onscreen Graphics

Quiz - Task 1: Design and Purpose of Idents

http://www.slideshare.net/LVHS/shara-ident-presentation

Objective: To understand the opportunities and limitations of onscreen graphic representation

P: Describe Limitations and Opportunities of communicating through onscreen graphics with appropriate use of subject terminology

M: Explain Limitations and Opportunities of communicating through onscreen graphics with reference to detailed examples

D: Compare, Evaluate and Justify Limitations and Opportunities of communicating through onscreen graphics 

Unit 32 Introduction To Idents from robertclackmedia

Starter: What do we mean by Graphic Representation? 

Draw a Logo to represent you.

New Info: http://www.slideshare.net/robertclackmedia/unit-32-introduction-to-idents

	P What does this mean? Associated terms?	M How is this relevant to Graphic Representation?	D Evaluate and Justify Limitation or Opportunity (Why?)
Aspect Ratio			L
Creation of Corporate Identity			O
Resolution			L
Typography			L
Appeal to Target Audience			O
Creation of Tone			O
Colour			L
Branding of Content			O
Size			L
Encouragement of Brand Loyalty			O

Assessment: Define, Explain or Evaluate examples

3.3 Homework TASK 1: Report on Design & Purposes

Objective: to assess the purpose and development of dent design

P: Describe the purposes and design of 3-5 Idents for Television Channels by correctly identifying purposes

1. Design: density of information; space and time; screen tempo; interaction with viewers; information-led; entertainment-led
   
   Purpose: identity; branding; marketing; packaging and re-packaging; scheduling; segmentation within scheduling 

M: Explain the purposes and design of 5 Idents with reference to examples, analysing the use of visuals, colours, logo etc to create the correct tone, audience etc

D: Compare the design of a range of  5 Idents and argue how they are designed for a specific purpose, justify your points with detailed and specific examples 



A History: Student presentation (Report Content)



Quiz: Match up the following with the correct purpose



Exemplars

3.3 Homework MTV Ident Maker (Design Activity)

http://www.mtvbump.com/canvas

Homework:

Assess Task 1b

Using the Idents in our class timeline, research the purposes in detailall of the following to take part in a video'd class presentation next lesson

In Pairs, you will be expected to discuss the Design of the Idents (see below)

• Tempo (Pace and movement)
• Density of Information on screen 
• Space (Positioning) and Time (Duration)
• Interaction with audience (catch attention/interest, recognisable)
• Information led or entertainment led

and discuss how they serve the following purposes... 

          i. to express channel's identity

         ii. to brand the channel & create Brand loyalty

        iii. to market & promote the channel (by appealing to the target audience in a way that makes the audience stand out from other channels - as they are in competition)

       iv. segmentation (to break up programming) AND to provide information to the audience (i.e. what's on next)

       v. to rebrand the channel to keep them 'on trend' & up to date (see the SKY1 ident for rebranding examples/advice)