Examine Music videos by a major, indie and self-produced (unsigned) artist - http://leighmediaasmusicind.blogspot.co.uk/2015/03/previous-students-label-case-studies.htm
Starter - contemporary History of Music Videos & Visualisation https://youtu.be/sULEcqTSssA
Debate - what is the function of a Music Video https://youtu.be/XVzKNenKJC8
Context?
Task 1: Purpose of Music Videos
-To Sell the Song
The purpose of a music video is to ......... For ....... And ......
One way they would do this is to .......
An example of this is ........
-Promotional for the Artist
Promotion of the artist is key in a music video for the future success of both ..... And the ......
This is especially important if the artist is ......
This is often done by giving the artist as much ......... As possible using different ......
or making the video..... in order to get the public talking about this new artist.
An example of this is ..........
-Exposure and Expansion of the Artist
Exposure for any new or current artist is hugely important.
Music Videos play a vital part in the exposure of an artist because ......
Music Videos can be used on widely seen outlets such as ..... Or ...... To reach an audience of potentially millions of viewers, such as ......
However for unsigned artists like ...... the numbers are more in the .....
-To sell the song, invoke a reaction from the audience
Some music videos are designed solely for this purpose. They are often used for new and upcoming artists to ......
This also generates more money for the artist themselves and more importantly the record company.
One example of this type of music video is ......
-To give the audience a better understanding of the song
Often songs have a meaning. Music Videos are often used to develop the meaning behind the song and use a ...... Approach to give the audience ...... Of the song from a visual perspective and from a different outlet.
one example of this would be ...... which is designed to ........
-Product Placement
Product placement is used in almost all Entertainment outlets as a way to increase revenue.
It is especially popular in music videos for ....... companies and ...... related products such a .........
Nearly all artist will use this technique within their videos as companies will ....... to see an artist .....
Using Product placement with extremely ...... artists also makes the product more ......
An example of this is ....
-Promotion for music and Album
Promotion of an artists music or album is hugely important for the success of that product, so the music video ........
In this example ........
-Synergy
Synergy involves .....
Generally ...... Labels will use this approach due to their ......
Like product placement it is designed to sell the products of the individual companies as well as promote them.
This is seen in the examples .....
-Promotion of film
Often artist will write songs that are specifically for a film, The music videos for these songs then often feature ....... or use backdrops or sets that ......
This is done in order to ........
The music video can also be shown on more outlets than the film alone so also works as a .......
An example of this is ....
-Promote festivals
Music videos are often used to promote other music related products.
In the last decade Festivals and tours have become more important because ...... Example of this would be ......
-Opens up new market
Music Videos open up new markets for the Artists and Record Companies to sell their songs by .......
This increase in outlets such as ......., increases the amount of people who are likely to hear/see the song and buy it, therefore making it more successful.
....... Is an example of a video that opened up an artist to a new market.
-Generates new market for Record Company
Record companies such as .......... And ........ will use music videos as an extension of income for the song.
The do this by making the Video as widely accessible as possible on as many different outlets as possible in order to ........... By .........
An example of this is ........
-Selling an Image
Artist will often sell an image or look to .........
A clear example of this is ........
As a result of this .......... sales increased and the song became hugely successful.
