1.1.1 Purpose of Music Videos 1: History

To explore the History, Budget Categories, and Monetisation of Music Videos

To describe the purpose and characteristics of music videos
To explain the purpose of & characteristics of music videos with significant examples
To compare the characteristics of music videos and their purpose with detailed examples

Starter: Discussion - responses to this Music Video

Sia

• What is its purpose?
• How successfully does it achieve it?
• Why is this a music video?
• How does this challenge the conventions - what is missing?

Music Video from robertclackmedia

1. History of Music Videos

https://youtu.be/u1n0ElIYjVo 

Assessment 1a) http://www.makeuseof.com/tag/mtv-youtube-brief-history-music-videos/
Make notes on Presentation for the timeline 1930s - 2016

Find your own additional examples - 24 one for each member of the class)
Present to the class on 

• What was innovative/important?
• How is it recognisable as a music video?
• What technological or cultural change happened during this time?

http://www.tiki-toki.com/timeline/entry/139468/A-Brief-History-Of-Music-Videos/#vars!date=1981-11-02_11:01:59! 

 

Music Video A Brief History from Greenwich Council

The History Of Music Video from Media Studies

2. Music Video Budget Categories: 
Assess 1b: Analyse and list the differences in Budget using the examples (allocated)

https://www.indigoprod.com/nyc-video-production-blog/2013/08/how-much-does-it-cost-to-make-a-music-video/ 

• $25k
• $35K – $50K
• $50K – $75K 
• $100K
• $150K
• $200K
• $250K – $300K 
• $500K+

What difference do you notice between the artists, genres and their budgets?

3. How Music Videos are Monitised

Method a) Youtube 
Method b) Product Placement

http://www.rollingstone.com/music/news/seven-ways-musicians-make-money-off-youtube-20130919

Videos with ads make roughly $2 per 1,000 YouTube views 

Robin Thicke "Blurred Lines," (the clean version) almost 76 million views made about $250,000 in profit by Monetisation

Vevo, a partnership between YouTube and major record labels that is designed to share the wealth between the online-video and music industries, has paid $200 million to video owners since the service's 2009 debut.

OK Go "Needing/Getting" METHOD: Sponsorship MONEY MADE ESTIMATE: $1 million

Made some of the most revolutionary online music videos of this decade -- to the point that sponsors from Samsung to Chevy have ponied up hundreds of thousands to sponsor the band's videos. 

The carmaker spent $1 million funding last year's "Needing/Getting," which is up to 26 million views.

Extension Prep: (DM students) Read and sunmmarise the presentation 

9 Rules of Copyright from 29556

Prep: Reading Promotion of Star Image: Case Study Miley Cyrus

Assignment 6 pp version from Buckeroosgang