2.1.1 Purpose of Music Videos 3: Major, Indies and Self Produced

Prep Assessment:

Starter: 

Madeon Pop Culture

Come to Daddy

The horrible crows

http://blogs.wsj.com/speakeasy/2016/06/30/the-10-most-popular-music-videos-of-2016-so-far-according-to-youtube/

Pass: describe the strategies (budget, outlets where the video is distributed, how it is monetised, how many views, what types of video, genres, how they create image)
Merit: compare and explain the differences in their strategies
Distinction: evaluate the strengths and weaknesses of each

Resource Case Studies on Major and Indie labels

http://leighmediaasmusicind.blogspot.co.uk/2015/03/previous-students-label-case-studies.html

Producer Types 

Major record label: As of 2012 there are only three companies that have the titles of major record labels they are: Universal Music Group, Sony Music Entertainment and Warner Music Group. 

Pros

• Larger Budget
• More options of style 
• More resources 
• Good promotion 
• Better work force

Cons 

• Less control over the work 
• Less time and more stress 
• Might get put behind bigger artists in the label
• Might be tied to things they don't want to do
• Possibility you could get dropped
  

Indie Label: An independent record label or indie record label is a record label that operates without the funding of or outside major record labels. Many bands and musical acts begin their careers on independent labels. An example of a indie record label is Hopeless records, they have big bands signed like 'All Time Low' and 'Neck Deep'. http://hopelessrecords.com/​
Pros

• More close work relationship 
• More open and longer deadlines 
• More input about how things work 

Cons

• Less budget 
• Worse resources 
• Less promotion 
• Less experienced work force 

Independent: An unsigned artist, unsigned band or independent artist is a musician or musical group not under a contract with a record label. An example of a independant band is The 1975, an alternative rock band that is not signed by any label and words themselves.
Pros

• Full independence
• Personal Input 
• Well liked style  

Cons

• Less experience 
• Poorer quality 
• Extremely small budget (depending on person) 
• No work force 
• Hard to promote 
• A lot of competition 

Task 1b): Using your own examples of Case Studies:

Pass: Describe the strategies used by Major, Indie Labels and Self-Produced Artists to promote using Music Videos - consider the following:

Image

Budget and production value 

Synergy and Product Placement

Audience they are appealing to (size and types)

Strategy used to get attention or to promote

Monetisation of outlets

Merit: Compare the differences between strategies of the Major, Indie and Self-Produced Music Videos and explain the purpose 

Distinction: Evaluate the benefits and limitations of their strategies with detailed reference to examples