1.4.1 Style and Comventions of Music Videos

Resources - PPT and examples Firth & Goodwin


Starter- assess 

Quiz – what type of video collection (%)

Ed Sheeran, Give me Love & Rizzle Kicks , OK Go This too will pass

Pass:
Performance

Narrative

Conceptual
Merit: 
Music & Visuals Interpretation - Illustrative, Amplifying, Contradicting
Lyrics & Visuals Interpretation - Illustrative, Amplifying, Contradicting

Distinction
Whats the Songs Meaning?

MATHS WEEK TASK: How much money would these artists have made from the music video
$2 per 1000 views -90% X US exchange rate to £

What budget range do they fall into?
How much has the artist made in total?

Objective:  To understand the Styles and Conventions of Music Videos

Assessment 2bi Individual report or presentation 100 words per section of Goodwin (click for exemplar)

Pass: Describe the Style and Conventions of Music Videos and apply to own examples using terminology

Merit: Explain the function and purpose of Style and Conventions of Music Videos in your own examples

Distinction: Analyse and Explain in detail using specific textual elements (MES, Cam, Edit) from your own examples

As a group of 3/4 individual divide up the aspects of the Styles and Conventions of Music Videos

0. Headings for your report

0. 2bi.1 Styles: 

0. a) in-concert and ‘as live’ footage (performance); 

0. b) interpretative; (Music and Visuals - illustrative, amplified)

0. c) narrative; 

0. d) impressionist (conceptual); 

0. e) referencing (intertextuality); 

0. 
   

0. 2bi.2 Conventions: 

0. a) lyric interpretation; (Lyrics and Visuals - illustrative, amplified) 

0. b) extending or consolidating song’s meaning (lyrics and visuals - illustrative or amplified); 

1. 
   

Resource PowerPoint for your starting place (slide 28)

Music Video from robertclackmedia

Music Video Purpose from robertclackmedia

Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

Assessment - what can you spot so far in these student examples? 

http://leighmediaalmosta2.blogspot.co.uk/2014/06/moderation-examples-level-4.html

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting) SYNAESTHESIA

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work - the Star in Text

5. There is frequently Voyeurism - reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

 6. There is often intertextual reference (to films, tv programmes, other music videos etc).

Prep: 

Some words and terms for 2nd report

HYPER-REALITY (Surrealism)

PASTICHE

PARODY

ANIMATION