Assess 2a) Here is an exemplar for your structure & detail
http://ctkmedial3extdip16.blogspot.co.uk/2016/06/29-conventions-techniques-style-music.html
Introduction - why genre conventions are necessary in music videos, purpose and function, repeated.
Pass: Describe the conventions with examples -
MISE-EN-SCENE
Costume, Location/Setting, Colours, Choreography, Performance
CAMERA & LIGHTING
Expressive/natural, silhouette, low key/high-key, lens flares
Shot types, angles, movements
EDITING
Pace, lip synching, cutting, transitions, rhythmic montage, tonal montage
Merit: Explain their purpose and what they are used for - the effect they have on the audience or selling the artist image
Distinction: Detailed explanation and comparison across examples - screenshot specific examples & discuss
Prep work:
Read over Goodwin's 6 Conventions & Firth's 3 categories of Music Videos
http://leighmediaalmosta2.blogspot.co.uk/2012/05/approaches-to-music-videos-firth.html
Read over the Prezi and make notes on Techniques of Music Videos
http://ctkmedial3extdip16.blogspot.co.uk/2016/06/29-convention-techniques-styles-of.html
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