'How to' Guide
Pass: Write up How you have used these Techniques
Merit: Why are these techniques used - explain their purposes in your practical work
Refer to examples from your Assess 3b Practical Editing Portfolio (Summer Music Video, Beat Edit Synching Task)
Distinction - Assess and compare using your notes from class of these techniques in relation to the success/ improvements in your work from the Summer Music Video to the Final Student ones and your Beat Edit & Synching Task.
Example of a How To guide
Prep Task Overview:
1. Individually find, research and contact an artist and their established image
2. Select a song
3. Develop an idea/concept for their music video that rebrands or strenghtens their existing image
4. Contact your client for permission
Objective:
Using the skills we developed last week for Massive Attack's Teardrop and your homework (the 3 songs and mood boards), now you are ready to find a track by an unsigned and approach them for permission to use their song.
To find your artists look on the social networking music sites we explored during the Music Industry exam:
Soundcloud
Youtube
Spotify
Myspace
Unsigned.com
Task 1: Select an Artist and a Track
Pick your track and download it (use clipconverter or something similar)
Make a list of the sounds and layers of music you heard as we did with Teardrop, and note down a description of how they sound, how they change USE DESCRIBING WORDS:
Drums = Heartbeat, regular, deep
Instruments = gradual, fading, gentle, fragile
Vocal = feminine, angelic, etherial
Task 2: Develop ideas and a concept
Repeat the activity we did with Teardrop and you did for homework. Create a MIND MAP on Popplet.com with all of your visualisations, include:
Location - where it is set
Characters & costume
Key Moments: what happens - how it start and ends
Colours and lighting
Camera movement
Editing pace and any effects
Intertextual references (films, adverts, other Music Videos)
Task 3: Visualisation
Create a MOOD BOARD of the above: include as many images as possible (minimum of 15) to get yor visualisation across. Use Glogster.com or an alternative Mood Board maker
Task 4: Make contact (phone or social network)
Contact your client asking for permission to use their track
Task 5: Interview (must have responses to discuss in your pitch - video?)
Interview them about the songs meaning and some of your own initial ideas, ask them about the image they are aiming to establish for themselves
Task 6: Prep
Record your pitch for the song videoing your experience/journey
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