2a)
Previous Clients) Individually re-read and annotate
a previous brief (Music Video), discuss the Type of brief it is, its requirements,
advantages and disadvantages. In
your production groups record a VLOG
of the process of ‘working with the
client’. Discuss the following sections with visual examples.
- Reading the brief
- Negotiating the Brief (consultation with client; degree of
discretion; amendments to final product; amendment to conditions)
- Opportunities to develop new skills
Activity: In Pairs - Annotate the Music Video brief to demonstrate how you have extracted key information.
- Audience (Demographics)
- Market Competition/Trends
- Use of the Product (E.g. Marketing, advertising)
- Style of Product
- Technical Specifications (E.g. FPS, Aspect Ratio and Quality of the final Product)
Negotiating the brief: Slide 10 onwards - Exemplar (use this to make notes on your own reflections on how you negotiated the brief with your music video client)
- consultation with client;
- degree of discretion in interpreting brief;
- constraints (legal, ethical, regulatory);
- amendments to proposed final product;
- amendments to budget;
- amendments to conditions;
- fees
Opportunities:
- identify opportunities for self-development;
- new skills;
- multi-skilling;
- contributions to project brief
Activity: In groups, Mind map using Popplet from your discussion how you completed the processes below,
No comments:
Post a Comment