4.1 Unit 5 Working to a Brief - Task 1: Structure (types) of brief

To understand the Structure of briefs: contractual; negotiated; formal; informal; commission; tender; cooperative brief; competition



P - Define and describe the different types of working to a brief 

M- Compare and explain the different requirements of working to different types of brief with reference to detailed illustrative examples

D - Evaluate the advantages and disadvantages of the requirements of working to different types of brief with specific examples  

Task: Match 'em up

Contractual	Where two or more companies are hired to complete the task.	The brief only contains the information that the company need.	This can be risky as there is no document stating anyone agreed to do anything, the outcome could be nothing.
Formal	When two or more media companies are both working together on a brief, they can have conflicting ideas and when this happened they have to have a negotiating brief.	The independent company will be paid for doing this, and could even get part of the company's profit every time it is sold or broadcasted. For example, it if was to write the credits for a film, every time the film is shown so are the credits, so they will get money for he credits being broadcasted on television.	The production companies disadvantage is that they could use a lot of time doing and making it, and then not get chosen by the client.
Informal	Where it is open to all of the production companies, who then, if they want, complete the brief, hoping their completed work will get chosen by the client.	More ideas and creativeness can be added. Including changing the visual style or changing the content, regarding the product still stays within the boundaries of the legal or ethical obligation.	If the company do not manage to do as the agreement says, they could be found in breach and could face legal action. This is why it is important to read what you are agreeing to do.
Co-Operative	An informal brief is most likely a verbal agreement. No contract or written document is needed.	Only the winning company get paid.	Disagreements can occur, a negotiated brief would have to be sent to and appeal to both companies.
Negotiated	when a large media company hires an independent media company to work and create the product for them	As there is no guideline to follow, this allows people to be more creative and create what they like. It will also be a lot more stress free.	The brief has to be negotiated between two media companies rather than just one client, this can cause different ideas and conflict between both companies.
Commission	A company, such as a media company signs an agreement to complete a specific task given to them and completes it within a certain time and for a certain fee.	For the company needing the brief, an advantage is that if a lot of production companies decide to make a brief for them, they have lots of option to choose from.	Both companies and the client have to agree to the negotiated brief to allow them to continue completing it
Tender	Where a client publishes that they need a brief to be made. When it is noticed, production companies then produce a brief, proposal and budget and it is then pitched to the client.	The companies work together to do the brief, adding more creativeness to it and more ideas. This may also take a considerably shorter time to complete rather than just one small company doing it themselves.	Formal briefs are not always legally binding. If there are any additional information or changes, there will need to be negotiations.
Competition	A client provides a company with a brief that simply indicates what they would like the company to do.	You can almost guarantee that it will be done for when you need it.	You may have used up the companies money, time and not get chosen.

Assessment: Check Your Answers

Different Types Of Brief from phele1994


http://www.marketingmanchester.com/media/44947/filming%20tender%20brief.pdf

http://www.cinemagic.org.uk/downloads/Young_Filmmaker_2017_Regulations.pdf

http://downloads.bbc.co.uk/commissioning/site/knowledge-learning-style-guide-v1.2.pdf

New Info - Reading & Negotiating a Brief




Activity: In groups, discuss the requirements of the types of brief you have found/been given for your Production work

Reading a brief: recognise the nature of and demand implicit in brief 

Task 2 working to a brief pro-forma from harisshaikhPBM

Activity: In Pairs - Annotate the brief to demonstrate how you have extracted key information

• Audience (Demographics)
• Market Competition/Trends
• Use of the Product (E.g. Marketing, advertising)
• Style of Product
• Technical Specifications (E.g. FPS, Aspect Ratio and Quality of the final Product)

Negotiating the brief: Exemplar (make notes)

Working to a brief pro forma from Calessheights

• consultation with client; 
• degree of discretion in interpreting brief; 
• constraints (legal, ethical, regulatory); 
• amendments to proposed final product; 
• amendments to budget; 
• amendments to conditions; 
• fees

Opportunities: 

• identify opportunities for self-development; 
• new skills; 
• multi-skilling; 
• contributions to project brief

Activity: In groups, Mind map using Popplet from your discussion how you completed the processes below, 

Activity: Individually contribute - record a Video Blog (Vlog) of the process of having worked with a brief and a client.