2.1.1 Assess 3C(ii) Techniques of Music Videos - Camera Angles & Movement

Objective: To explain with examples Music Video Camera
Techniques Angles and Movement

Starter:
Excess https://youtu.be/9CIElKO4Ftc
In The Nighttime https://youtu.be/UaYqtSr6yz0

Compare the 2 music videos in their use of Camera Movement and Angles

Task 1: Camera movement test - why used to create emotion?
https://youtu.be/_P3oxjnFr0c

Make notes in teams then watch with sound to test answers

Pass: Describe how to set up/carry out the angle/ movement
Merit: Explain the purpose and where/why you would use it in a Music Video
Distinction: Analyse the emotional meaning 

Assessment
1) Assessment 3B Music Video Practical Techniques Portfolio pt2: Camera Angles and Movement
&
2) Assessment 3C(ii): "How to..." Guide to Music Video Camera Techniques

Outcomes
Pass. Describe and identify which angles and movements used in Music Videos

Merit. Explain the purposes of movement in Music Video with examples
Merit. Explain the purposes of a variety of camera positions and angles in Music Videos with examples

Distinction. Assess and compare the use of Movement and Angles in different (genres of) Music Videos

Split into 2 group and share

New Info:
https://youtu.be/QQECL2IUstM

P. What angles & How do you go about shooting to get coverage?

M. Why is it used?

D. Meaning

https://youtu.be/h0665WTwMks

P. What movement and How?
M. Why is it used?
D. Meaning

Plenary - what are the 5 key angles and movements required for YOUR track and why?


Practical Task: Create a Portfolio of Camera Techniques for your How To Guide

In your teams - Reproduce 30 seconds of one of the examples as a performance base track

Pay particular attention to the Angles and Camera Movement and Lip Synching

Group 1: Rock/Indie: Foo Fighters Pretender
Group 2: Pop: Lily Allen LDN 
Group 3: Hip Hop: NWA Straight Outta Compton







Structure:
Section 1: How to Shoot for Coverage  
Section 2: Angles 
Section 3: Movement 
Section 4: Miming and Lip-Synching

1.6 Homework & Prep Half Term

Homework: Assess 3c(pt.i) Beat Editing & Synching
'How to' Guide

Pass: Write up How you have used these Techniques

Merit: Why are these techniques used - explain their purposes in your practical work

Refer to examples from your Assess 3b Practical Editing Portfolio (Summer Music Video, Beat Edit Synching Task)

Distinction - Assess and compare using your notes from class of these techniques in relation to the success/ improvements in your work from the Summer Music Video to the Final Student ones and your Beat Edit & Synching Task.

Example of a How To guide


Prep Task Overview: 
1. Individually find, research and contact an artist and their established image
2. Select a song
3. Develop an idea/concept for their music video that rebrands or strenghtens their existing image
4. Contact your client for permission


Objective:
Using the skills we developed last week for Massive Attack's Teardrop and your homework (the 3 songs and mood boards), now you are ready to find a track by an unsigned and approach them for permission to use their song.

To find your artists look on the social networking music sites we explored during the Music Industry exam:

Soundcloud
Youtube
Spotify
Myspace
Unsigned.com

Task 1: Select an Artist and a Track
Pick your track and download it (use clipconverter or something similar)

Make a list of the sounds and layers of music you heard as we did with Teardrop, and note down a description of how they sound, how they change USE DESCRIBING WORDS:

Drums = Heartbeat, regular, deep
Instruments = gradual, fading, gentle, fragile
Vocal = feminine, angelic, etherial

Task 2: Develop ideas and a concept
Repeat the activity we did with Teardrop and you did for homework. Create a MIND MAP on Popplet.com with all of your visualisations, include:

Location - where it is set
Characters & costume
Key Moments: what happens - how it start and ends
Colours and lighting
Camera movement
Editing pace and any effects
Intertextual references (films, adverts, other Music Videos)

Task 3: Visualisation
Create a MOOD BOARD of the above: include as many images as possible (minimum of 15) to get yor visualisation across. Use Glogster.com or an alternative Mood Board maker

Task 4: Make contact (phone or social network)
Contact your client asking for permission to use their track 

Task 5: Interview (must have responses to discuss in your pitch - video?)
Interview them about the songs meaning and some of your own initial ideas, ask them about the image they are aiming to establish for themselves

Task 6: Prep
Record your pitch for the song videoing your experience/journey

1.6.1 Unit 29 Music Video Task Three - Understanding the Techniques of Music Videos

Entry music http://faxo.com/mp3/54663/dj-snake-lil-jon-turn-down-for-what# 

Starter:  https://youtu.be/z4coKikFcRA 

Quiz on terminology (Prep) https://youtu.be/U8BWBn26bX0

Objective: You will complete a different 45 second section each in your groups of 4 (3 min music video) https://youtu.be/wm5ku6ffV54 and https://youtu.be/V-GqIMkVHUY

Pass: Describe the techniques used in your summer music video

Merit: Compare your skill in the use of techniques with graded student examples

Distinction: Evaluate the strengths and weaknesses to be practically worked on with these tasks

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa


Task: Cut a sequence together from the footage pre installed onto Final Cut Express. Show that you can :

cutting to beat; 

miming and lip sync; 

camera movements;

camera angles; 
effects;
multi-mage;

Assess 3B Practical Editing Task 1: Rythmic Montage (cutting to beat) Using Shutterstock create opening to https://youtu.be/wTHRqTsMFaM

You must show that you understand the key technical elements that go into a music video. https://youtu.be/WiVhuz3_Huw 

What you have learned about the pace of editing in a music video.

Assess 3B Practical Shooting Task 2: Lip Synching and Base Tracks


Videographer guide to music videos http://vimeo.com/47925628

Turn Down for What

DJ Snake, Lil Jon

Fire up that loud
Another round of shots

Turn down for what?
Turn down for what?
Turn down for what?
Turn down for what?
Turn down for what?

Fire up that loud
Another round of shots

Turn down for what?
Turn down for what?
Turn down for what?
Turn down for what?
Turn down for what?

Fire up that loud
Another round of shots
Fire up that loud
Another round of shots
Fire up

Assess 3C: An instructional ‘How to’ tutorial report on your practical portfolio explaining the purposes and how to do these techniques 

cutting to beat;

miming

Prep Work 1.5. due Mon 17.10.16

1. All watch this video and summarise 

Read over exemplars on Techniques of Music Videos 

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2. Divide up the Videos between you as a group so you are experts in each skill area for practical workshop next week.

How to shoot (process) a music video
Beat editing
Synching multiple angles
Multi Cam Clip Technique (Extension - Distinction Level Skill)
How to Light a Music Video

1.5.2 Synthaesthesia Task/Prep Work asses

Music & Visuals Task - coming up with a concept

Objective: Use Goodwin's Ideas to interpret a Visualised Idea for the Music Video. Print off and annotate the lyrics below with ideas. How does your visuals match the mood and atmosphere created by the music as well as the lyrical meaning?

1. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

2. There is a relationship between music and visuals (either illustrative, amplifying, contradicting) SYNAESTHESIA

3. Is it Performance, Narrative or Conceptual? - If so describe (P) or explain (M) in your presentation what this looks like?

4. Are there any Intertextual References (to other films, video games, tv, adverts, music videos, videos etc) you are deliberately using?

Pass: Apply Goodwin
Merit: Explain Idea
Distinction: Interpret the Music and Lyrics of the track 

Use Popplet to create a mind map
P N or C
Location
Colour
Props
Lighting

Make notes on the video below:

• 
  
• Come up with a New Significance
• Mood
• Themes
• Visual Style (Intimate, Gritty etc) 
• Go beyond the Lyrics
• Listen again and again
• Whats the songs message
• What music videos inspire them

 
Activity: Massive Attack - Teardrop https://www.youtube.com/watch?v=u7K72X4eo_s

Concept: Cultural recycling - there is no such thing as originality. Using interetxtual references and synaesthesia to visualise music and mood.

1.5.1 Postmodern Style in music videos/Synaesthesia

Pass: to describe post-modern styles of music video
Merit: to explain post-modern styles of music video with examples
Distinction: to explain in detail the use of post-modern styles of music videos with specific examples from own selection

Objective: How to create ideas music videos - present your ideas for your interpretation of the music video: on camera 30 seconds 

Starter: 



Assessment: What 'Style & Convention' Word?

Wrecking Ball Miley Cyrus https://www.youtube.com/watch?v=My2FRPA3Gf8 & 

Sinead O Connor Nothing Compares https://www.youtube.com/watch?v=auUPqxI1vqg

Key Terminology - each group rotates and identifies the elements in the music video example

HOMAGE

HYPER-REALITY (Surrealism)

PASTICHE

PARODY

ANIMATION

http://leighmediaalmosta2.blogspot.co.uk/2014/06/moderation-examples-level-4.html

1.4. Prep: Lyrics and Visuals/Music and Visuals

Use Goodwin's Ideas to interpret a Visualised Idea for the Music Video. Print off and annotate the lyrics below with ideas. How does your visuals match the mood and atmosphere created by the music as well as the lyrical meaning?

1. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
2. There is a relationship between music and visuals (either illustrative, amplifying, contradicting) SYNAESTHESIA

3. Is it Performance, Narrative or Conceptual? - If so describe (P) or explain (M) in your presentation what this looks like?

4. Are there any Intertextual References (to other films, video games, tv, adverts, music videos, videos etc) you are deliberately using?

Behold the Hurricane

The Horrible Crowes

I'm in love with the night
Every breath of this house creaking
I'm familiar with the cold and the windows and the doors
And the sound of my heart beating
Beating in and out of time

And it's such a shame
I heard the wind say this morning
Be still my heart
I age by years at the mention of your name
What a pity this season
You remember me, my lover
I don't recognize myself
I'm not the man you love
Behold the hurricane
Behold the hurricane

I walk around these empty rooms
We once moved like the morning
Silhouettes they haunt this house
Like a memory haunts me now
As if it were a dream
As if it were a dream

And it's such a shame
I heard the wind say this morning
Be still my heart
I age by years at the mention of your name
What a pity this season
You remember me, my lover
I…

1.4.1 Style and Comventions of Music Videos

Resources - PPT and examples Firth & Goodwin


Starter- assess 

Quiz – what type of video collection (%)

Ed Sheeran, Give me Love & Rizzle Kicks , OK Go This too will pass

Pass:
Performance

Narrative

Conceptual
Merit: 
Music & Visuals Interpretation - Illustrative, Amplifying, Contradicting
Lyrics & Visuals Interpretation - Illustrative, Amplifying, Contradicting

Distinction
Whats the Songs Meaning?

MATHS WEEK TASK: How much money would these artists have made from the music video
$2 per 1000 views -90% X US exchange rate to £

What budget range do they fall into?
How much has the artist made in total?

Objective:  To understand the Styles and Conventions of Music Videos

Assessment 2bi Individual report or presentation 100 words per section of Goodwin (click for exemplar)

Pass: Describe the Style and Conventions of Music Videos and apply to own examples using terminology

Merit: Explain the function and purpose of Style and Conventions of Music Videos in your own examples

Distinction: Analyse and Explain in detail using specific textual elements (MES, Cam, Edit) from your own examples

As a group of 3/4 individual divide up the aspects of the Styles and Conventions of Music Videos

0. Headings for your report

0. 2bi.1 Styles: 

0. a) in-concert and ‘as live’ footage (performance); 

0. b) interpretative; (Music and Visuals - illustrative, amplified)

0. c) narrative; 

0. d) impressionist (conceptual); 

0. e) referencing (intertextuality); 

0. 
   

0. 2bi.2 Conventions: 

0. a) lyric interpretation; (Lyrics and Visuals - illustrative, amplified) 

0. b) extending or consolidating song’s meaning (lyrics and visuals - illustrative or amplified); 

1. 
   

Resource PowerPoint for your starting place (slide 28)

Music Video from robertclackmedia

Music Video Purpose from robertclackmedia

Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

Assessment - what can you spot so far in these student examples? 

http://leighmediaalmosta2.blogspot.co.uk/2014/06/moderation-examples-level-4.html

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting) SYNAESTHESIA

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work - the Star in Text

5. There is frequently Voyeurism - reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

 6. There is often intertextual reference (to films, tv programmes, other music videos etc).

Prep: 

Some words and terms for 2nd report

HYPER-REALITY (Surrealism)

PASTICHE

PARODY

ANIMATION