Wednesday, 22 June 2016

32 - Styles, Conventions & Techniques in Music Video

When it comes to music videos a lot of artists make them for there fans, but some artist make them to shock people and to get more views on there music videos.

The first music video that I will be analysing is ‘Sacrilege’ by the band Yeah Yeah Yeah’s, I think this music video is a narrative style, because it is telling a story but in a really creative way by making it go backwards, so it starts off with the music video showing a girl who is being tied to a post getting ready to be burned to death, and it starts to go backwards answering the question as to why she is going to be burned to death and it is really clever how they made it so it starts with the ending and then the middle and then the start, not a lot of music videos go for this style. It is also voyeuristic showing the woman being intimate with other men and also with a woman, which will draw a lot of attention. The genre of the music video I would say is realistic because the woman in the music video is cheating on her husband with other people which is something that happens all the time and it is very relatable it is also dramatic because of the events that are happening with the getting ready to burn the girl because she cheated.

The second music video that I will be analysing is ‘Adore You’ by Miley Cyrus (http://www.youtube.com/watch?v=W1tzURKYFNs), the music video is very voyeuristic, this is because Miley is in her bed touching herself and not wearing a lot of clothes, and there are some shots where the camera goes to intimate places, some of the scenes that are shot are by Miley Cyrus herself with a camera that is shown in bits of the music video. Later on in the music video it shows Miley in a bathtub lying down and also doing some intimate things in that as well.

For ‘Sacrilege’ by the Yeah Yeah Yeahs (http://www.youtube.com/watch?v=jmRI3Ew4BvA) I think the music video is consolidating the songs meaning, the songs title ‘Sacrilege’ means ‘Violation or misuse of what is regarded as sacred’, which the music video is really telling with the woman violating the vows of her marriage with her husband by cheating on him with several men and a woman. The lyrics in the song are saying what happened while the music video is showing the story to people.
I think with 'Adore You’ Miley is singing about a guy who she adores and is getting married to but in the music video she is filming herself in intimate places which kind of seems like she adores herself as well, it is like she singing about one thing but interpreting something else, the complete opposite, which will most probably be just to get more views and to get more people listening to her songs.

The techniques that were used in the 'Sacrilege’ music video weren’t like most music videos, the band didn’t star in it so there wasn’t any lip-syncing involved in it, but most of the scenes that took place were cut to the beat of the music. The majority of the techniques revolved around the camera movements and camera angles, the camera movements were mostly still and smooth but there are also moments where it is handheld to bring more drama into the music video, there were close up of different characters in the music video when showing them with the main character, but most of the other camera angles were wide shots to show what was happening in the scene.
The techniques used in 'Adore you’ are lip syncing which is done by the singer herself in the whole music video. The camera angles that are used in the music video are mostly close ups, when Miley is filming herself she goes really close to the face and to some intimate areas as well, also in some of the scenes that she shoots are shot in nightlight kind of picture in some scenes, and in other scenes where it is further away from Miley you see her actually filming herself with the camera in her hand. The camera movements aren’t very steady they are handheld and they are moving from being close to Miley to being further away.

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