29.1.4 - What makes a successful video & how to create a concept

Outcomes

Create a concept using visualization & synthaesthesia

Evaluate the success of the music promotion campaign (music video and digipacks)

Analyse the construction of synthaesthesia and Image, and shoot/edit conventions in music videos

Describe & outline what makes a successful music video 

Task 1: Mind map & screen capture examples

What makes the music video successful

Synthaesthesia: Relationship of Music to Visuals

What Images does it create for the artists (descriptive words not genres)

http://leighmediaa212.blogspot.co.uk/2013/01/mark-scheme-construction-apply.html

Variety of Shot types

Framing

Editing to the beat (appropriate pace)

Lip synching

Appropriate use of locations and performance

http://www.youtube.com/watch?feature=player_embedded&v=gp5ckRmG1Ew

http://www.youtube.com/watch?feature=player_embedded&v=8hiFJp0D0AM

http://www.youtube.com/watch?feature=player_embedded&v=WiVhuz3_Huw

http://jellingoutataims2.blogspot.co.uk/

Use one of the following to construct a mind map and capture screen shots from the videos

Popplet 

Glogster code 84DHHH

Task 2: Look at the digipacks and how they create Brand Identity & Image - which is best as a whole campaign?

Level 4 32 - 40 marks

http://elliea2mediamusic.blogspot.co.uk/p/blog-page_5.html

http://3217holt.tumblr.com/

Task 3: Creating A Concept & picking your artist

Teardrop

H/W: Individual: Practice your skills in visualising a concept from the mood & music (synatesthesis)

Do 3 pieces of music - embed the tracks from soundcloud

Present this as 3 x Mood Boards in https://uk.pinterest.com/

Find an artist for your client and email them

By Next Friday...or marching.