3.1.1 Conventions of Music Videos and your presentation

3.1.1 Conventions of Music Videos and your presentation

https://www.stormboard.com/storm/102872/ideaa

https://ant2.cehd.umn.edu/zqwazmuaxs/annotate

What is the star in text
Why would you use this
What type of video would it be
What image are you setting for your artist

Quiz – what type of video collection (%)

Ed Sheeran, Give me Love

Performance

Narrative

Conceptual

Whats the Image?

http://leighmediaa2.blogspot.co.uk/2011/09/performance-narrative-or-conceptual.html

Present New Information

‘Star In Text’

Noel Gallagher’s 3 videos

Create Meaning

Group discussion of the concept and star in text – each group leads on the discussion

Identify key images that create meaning, give clues about the characterisation of the artist.

Why is the Narrative approach appealing?

How does it give the artist authenticity as a songwriter?

What character does he play?

What symbolism is present?

Divide up and rewatch the videos is group of 3.

Goodwin Framework Analysis

http://leighmediaalmosta2.blogspot.co.uk/search/label/Music%20Video%20Analysis

http://leighmediaa2.blogspot.co.uk/2011/09/ideas-concepts-next-week.html

While this is happening: Tutorials on AS marks – on their blogs.

Carousel & Teach each other – test them on the other videos to record their commentary on what makes this…

Relationship to music & lyrics to visuals (Synaesthesia)

http://leighmediaa212.blogspot.co.uk/2012/09/relationship-between-music-visuals.html

Use of close ups

http://leighmediaa212.blogspot.co.uk/2012/09/use-of-close-ups.html

Hyperrreality

http://leighmediaa212.blogspot.co.uk/2012/09/hyper-reality_13.html

Intertextuality

http://leighmediaa212.blogspot.co.uk/2012/09/intertextuality.html

Voyeurism

http://leighmediaa212.blogspot.co.uk/2012/09/voyeurism-image.html

Star in Text

Create Meaning: Play your song and discuss concept

Class make notes on idea generation

Session 2: Image
Starter: 
http://www.youtube.com/watch?v=Hr0Wv5DJhuk
to
http://www.youtube.com/watch?v=sjSG6z_13-Q

New Info

http://leighmediaa212.blogspot.co.uk/2012/09/branding-yoghurt-what-personality-image.html

Apply to demonstrate

http://leighmediaa212.blogspot.co.uk/2012/09/analysis-of-influencial-artists-image.html

Each takes different one

Come prepared with your case studies into image - develop your ideas

Mood Board the Image as per the study

Hyperrreality

Intertextuality

Voyeurism

Star in Text

Analyse NGHFB Canpaign using Goodwin’s approaches (3 groups, 1 each)

Construct the Meaning (groups) on your own examples of music videos

https://ant2.cehd.umn.edu/zqwazmuaxs/annotate

Apply to Demonstrate (Tutorials)

Present your songs and your ideas. Demonstrate how this works in your idea – how does it qualify?

Prepare presentation on your pitch to the class on your video

Song Structure & Lyric Analysis (Concept) Student ...

Review

http://leighmediaa2.blogspot.co.uk/2011/09/where-we-ought-to-be-research-planning.html