2.7 FSA2.3 Feedback Music Videos

2.7 Prep Work for Christmas Break

When you return the Unit 29 Music Video assignment brief will be set. 
In class we will begin our new Unit on Television Ident Production.

Here is the Prep work for the report you will be producing for your assessment of you understanding of the purposes and opportunities of Idents.

All work MUST be evidenced on your blogs when you return in the New Year

Task 1: Read over PPT and make notes to define and describe the following terms - there will be a Quiz when you return

          i.            channel's identity

         ii.            to brand the channel

        iii.            Brand loyalty

        iv.            to market

         v.            segmentation

        vi.            provide information

        vii.           rebrand the channel

Task 2: Watch a range of 6 television idents. Write a short description and give at least 3 characteristics - here are some places to start: 

www.theidentgallery.com or http://theident.gallery/ 

Task 3: Research the 3 links below and make Cornell Notes on the opportunities and purpose and history of television idents. 

http://ctkmedial3extdip16.blogspot.co.uk/2016/06/32-purpose-and-design-of-idents-prezi.html

http://ctkmedial3extdip16.blogspot.co.uk/2016/06/understanding-television-idents.html

History: 
http://www.bbc.co.uk/historyofthebbc/research/general/logo-story 

Task 4: Select 1 specific 'suite of Idents' for a channel and make notes discussing:

         i. What is an Ident?
        ii. What is the purpose of an Ident/how has the purpose changed over time?
       iii. How does it create Brand Identity of the channel (personality, associations)

         ii. Use of colours, logo and graphics

        iii. 

        iv. How it attracts the attention of the audience

Task 4: Present your analysis to camera with screen grabs to back up your discussion

Exemplar:

Feedback on Shoot Progress - Skududu & Ashley

2.5 Practical Workshop: Lighting, Shooting and Multicam Editing

Starter: 

Objective: Practical Skills Development - Understand the following Distinction level criteria and incorporate into ideas.

          i. Depth of field (Shallow Focus)

         ii. Rule of Thirds and Composition

        iii. Steady & smooth movement

       iv.  Shoot using a minimum of 9 set ups

        v.  Dominance of Close Ups and Expressive Angles

       vi.  Multiclip Base Track (Lip Synching)

      vii.  Artificial Lighting (Stylistic/Expressive)

     viii.  Beat Editing/Rhythmic Montage

       ix.  On-location shooting (non-domestic and generic)

        x.  Advanced camera techniques (Go Pro, etc)

Pass: Be able to cover the shoot to prepare for Multiclip Synching 

Merit: Be able to Multiclip synch 3 different set ups

Distinction: Be able to Multiclip synch with Beat editing with appropriate footage 

2.4 Feedback Task 3C iii Chroma Key & Effects

Starter - Distinction Level

P3: learners will provide planning and production documentation though not necessarily in full detail. There will be some evidence of originated ideas, research and planning documentation

M3: individual ideas will be imaginative and will be worked out and presented neatly. Production planning will be documented carefully and production will be adequately prepared for.

D3: learners will show ingenuity and creativity in the way they develop ideas. Production plans will be thoroughly worked out and documented and will be approaching professional standards.

2.4 Assess 4b Pre-production Portfolio Week

Starter: 
1. Which KEY WORD does this refer to of the PURPOSE of a Music Video?
2. Which KEY WORD does this refer to of the STYLES of Music Video?

3. How is this ON-TREND for Videos of this GENRE


4. What IMAGE does the Video create for the artist?

Unit 29 Music Video Task Four - Plan a music video production for a specific music track. Those in RED are the potential projects we will take into production. You will be recruited by the 10 successful Director's pitches listed below.

Pass: originate and plan a music video production for a specific music track working within appropriate conventions with some assistance

Merit: originate and plan a music video production for a specific music track effectively showing some imagination and with only occasional assistance

Distinction: originate and plan a music video production for a specific music track to a technical quality that reflects near-professionalstandards, showing creativity and flair and working independently to professional expectations

Prep: http://www.wikihow.com/Make-a-Music-Video

Read over the post above and create an action plan of roles to be filled and jobs to be done before production next Monday.

Eunice – P

Tim – M

Ashley – M/P

Calvin – M/P

Rosie – M

Tommy – P

Ugonna – M/D - (WMT) Jordan (DoP), Ese (Ass Dir), Eunice (Prod)

Nigel – M/D - (Skududu) Dan T (DoP), Ashley (Ass Dir), Tamaira (Prod)

Maya – M - (Young Empire) Roopa (Prod), Calvin (Ass Dir), Shanee (DoP)

Jordan – M/D

Roopa – M/D

James NYA - no video, no presentation

Deniesha – M/D

Ese – M/D

Lawrence M/D - (iWatch) James (DoP), Rosie (Ass Dir), Daniel S (Prod) 

Dejhenea – D - (DDTM) - Micheal (DoP), Tim (Ass Dir), Deniesha (Prod)

Micheal – absent NYA

Shanee – absent NYA

Dan Storey – P/M

Dan T – M/D
Tamaira - M
Kenny - M/D - Tommy (DoP)

Homework: Share the feedback from client on your pitch and ideas. 

Pre-production Workshop to revise ideas.

Task 4b - Pre- Production Planning - complete all of the required pre-production documentation. 

1. Storyboard (DoP)
2. Animatic (DoP & Ass Dir)
3. Shooting Script (DoP & Dir) template here
4. Selection of technical and performance crew (Profiles & CV/Linked in Profile) (Ass Dir & Prod)
5. Team roles and responsibilities (Prod)
6. production schedule (GANT chart) (Prod)
7. Location recces (1 per shoot location within a site) (Dir)
8. Risk assessments (Prod)
9. Permissions to film (Prod)

Homework

Assess 4b) Preproduction portfolio, presented neatly and creatively Production plans will be thoroughly worked out and documented and will be approaching professional standards

Prep: Prep actors and rehearse

2.3 Homework Task 4a&b - Originate a music video production for a specific music track

Prep: http://www.wikihow.com/Make-a-Music-Video

Read over the post above and create an action plan of roles to be filled and jobs to be done before production next Monday.

Homework 
Complete the post for Assessment 4a: Choosing the track/gaining permission - upload your pitch and presentation for last homework

   i. Analyse the lyrics and annotate them – post this on the blog
Look for: 

·  meaning (what is the song about)

·  narrative (is there a story)

·  content (verse, chorus etc)

·  imagery (key images/hidden meaning/layers of subtext)

Each learner is required to individually originate ideas, select one idea and plan a music video. In class pitch your idea

    ii. Having considered the tracks meaning imagery, (synaesthesia), decide on the interpretation (performance/narrative) and visual style – (Mise-en-scene, camerawork etc).

    iii. Prepare pitch and present pitch to the rest of the group; your pitch must justify its visual effectiveness, its ability to enhance or market the music track and why it employs a particular style and what your influences are.

Homework: Now as a group, select the idea to carry forward to present to the client

Assess 4b “How to generate ideas for a Music Video” Portfolio

1.        Analysis of Artist & Track - Screen Grab and Blog Post explaining why you chosen this artist, their image, audience & the track (DIRECTOR did this during pitch)

2.        4 x Synaesthesia mood boards – 

           (i) concept/themes/narrative 

           (ii) Visual Style, (MES - costume, locations, lighting, CAM angles, shot types, focus and composition, VISUAL EFFECTS)

           (iii) Genre Conventions
           (iv) Intertextual references

3.        Lyric andTrack Structural Breakdown Analysis with 

           (i) timings, 

           (ii) interpretation of meaning of lyrics -  content, imagery, style, semiotics

           (iii) narrative - equilibrium, disruption, resolution 

           (vi) duration of each section & changes in  pace or rhythm 

4.       Individual contribution to the 500 word Treatment for each member 
(i) How it will create or develop Image for the artist (descriptive words that link your idea to how it is creating a personality for the artist - sexy, rebellious, vulnerable, creative, underdog, criminal etc.)
(ii) How it visually interprets the track both music & lyrics 
(iii) How it is on Trend for the Genre (with reference to competitors) 
(iv) How and where it will be filmed over how many days (ie how will the shoot be split into sections etc)

The above is an excellent example of how you bring together all of your influences, mood boards, target audience research into 1 to back up your pitch and present it in an interesting creative way.

This is what you have to do to get Level 4 Excellent for your Pitch and your Test Footage

This demonstrates how this student has used the hours of independent study time to produce her grade A portfolio - on their own.

Feedback 10/11/16 3C (ii) Techniques of Music Videos

Prep & Homework: Assess 4a "How to Generate Ideas for a Music Video"

Prep: Read over the following articles and video and make notes


Read and make notes on the following artices
http://www.budgetmusicvideo.co.uk/2016/09/filming-a-rap-video/

http://www.budgetmusicvideo.co.uk/2016/08/being-creative-in-music-videos/

http://www.budgetmusicvideo.co.uk/2013/08/how-to-generate-low-budget-ideas-for-a-music-video/

Assessment of Prep - mind map in your group what elements you will include from this lost (add extra if you wish)

http://www.videojester.com/music-video-ideas.shtml

Homework:
Next week - Prepare an individual presentation for your recorded pitch of your client's Music Video to deliver to your client

Introduction
(i)   Who is your client & how would you describe their existing image (how have they branded themselves)? 
(ii)  What is the track, genre & why have you chosen it?
(iii) How big is the fan base/audience for your client

1. Lyric analysis with annotations
(i)   Meaning (what the song is about)
(ii)  Narrative (if there is a story)
(iii) Content (structure of verse, chorus etc - how this will be visualised differently)
(iv)  Imagery (key images, sub-text, theme)

2. Treatment & Interpretation 
(i)  Performance, Narrative or Conceptual (what percentage of each?) and why you have chosen this?
(ii) Your concept/idea - relationship to music and visual/lyrics and visuals
(iii) Inspiration/Intertextuality - which music videos or other film/tv/games etc have influenced/been referenced in this idea

3. Visual Style

(i)   Locations - where (specifically)

(ii)  Costume - (specifically)

(iii) Lighting style (expressive or natural? Low Key (moody) or High Key (aspirational/models)?

(iv) Camerawork (angles, movement, shot types)

(v)  Editing (pace, transitions, 

(vi) Effects (which and why?)

(v)  Chroma Key (if used)

4. Genre & Image (Selling It)

(i)   Justify how this is 'ON-TREND' for current videos of this genre

(ii)  Justify it's visual effectiveness to sell to your client's target fan-base - what response do you expect it will receive 

(iii) Explain how your video will enhance the image for your artist (make sure you describe what the image for the artist you are constructing is - see prep work task http://www.videojester.com/music-video-ideas.shtml

2.2.1 Assessment 3C(iii) How to - Green Screen and Effects in Music Videos

Starter:
http://www.theverge.com/2015/7/29/9066323/foals-mountain-gates-video-virtual-reality

• Watch on your phones
• How have effects been used?
• For what purpose - what is the selling point?
• How does it promote the artist?
• How does it promote the track?

Prep: Read the articles below
http://www.fact.co.uk/news-articles/2016/01/from-disco-to-britpop-the-green-screen.aspx

http://gizmodo.com/michael-jacksons-first-music-video-and-the-birth-of-gre-1645031702

http://illusion.scene360.com/video/60245/10-fun-and-creative-music-videos/

1. Who pioneered Chroma Key in Music Video?
2. Why use Chroma Key in MV production?
3. Name 3 Effects Techniques for Music Videos in the links above?
4. Which was your favourite & why?
5. Why do you think MTV give out an award for Visual Effects at the VMAs?

New Info - Discussion
Task 1: Why Effects & Chroma Key?




Make Notes
(P) Describe how Chroma Key has been used?
(M) How is it related to VISUALISING the track (lyrics or visuals)?
(D/M)How does it build an IMAGE for the artist (denotation & connotation)
(D) Why are these examples considered poor or bad use?

This Week's Objective: 
Assessment 3B: Create Test Footage using a Chroma Key and Effects to visualise 10 seconds of your track

Homework NOTES TODAY Assessment 3C - How to Guide of Music Video Techniques (iii) - Chroma Key & Effects

Pass: Describe the use of Chroma-Key and Effects in Music Videos & "How to use Chroma-Key and Effects" in Music Video Production

Merit 1: Explain the Reasons (Benefits) for using Chroma Key and Effects in Music Videos 

Merit 2: Explain the Purposes of Chroma Key and Effects in Music Videos using Goodwin - relationship of Music/Lyrics to Visuals - with examples 

Distinction 1: Compare and Assess successful and unsuccessful examples of Music Videos that rely on Chroma Key and Effects, justifying argument with specific detailed evidence

Distinction 2: Compare and Assess the development of Music Video Effects & Chroma-Key over time - Argue - are Music Videos more or over-reliant on them? (see video below)

Examples for discussion




New Info (Learning Resource 1)

12 mv techniques analyse chroma key from dpagoffs

New Info (Learning Resource 2)
A History: http://www.studiodaily.com/2013/08/mirada-wins-mtv-vma-moonman-for-capital-cities-safe-and-sound/



Plenary:
1. Will you use Chroma-Key in your Music Video & Why/Why not?

2. What effects will you use in your Music Videos and Why? (Music & Visuals/Lyrics & Visuals)

FSA1.4 3/11/16 Assess 3B(i) & C(i) Beat Editing & Lip Synching Feedback

2.1 Homework & Prep

Prep

Listen to the videos and write out your action plans to improve

Make changes and improvements based on previous feedback videos on your Blog posts, label and organise correctly up to M or D.

Compile Reports, Production Portfolio and Group Tasks and Action Plan Feedback

Homework

1. Assess 3b) Storyboard or Reshoot 30 seconds of an existing music video 

i)  camera movements;

ii) camera angles;

Re-edit this to soundtrack and along with your Summer Music Video write or use Youtube Annotations to write...  

2. Assess 3C: An instructional ‘How to’ tutorial report on your practical portfolio explaining the purposes and how to do these techniques

i)  camera movements;

ii) camera angles;


Pass. Describe and identify which angles and movements 

Tilt

Arc

Track away

Dolly in

Low Angle

High Angle

Canted or Dutch Angle

Crash Zoom

Birds eye view

Handheld

Pass 1. Describe the process of HOW you carry out 

multiple

Pass 2. Describe and identify which angles and 

movements 

used in Music Videos

angles and movements in a single camera shoot

Merit 1. Explain the purposes of movement in Music Video

with examples

Merit 2. Explain the purposes of a variety of camera 

positions and angles in Music Videos with examples



Distinction 1. Assess and compare the use of Movement 

and Angles in different (genres of) Music Videos (see 

other groups Remakes with your own)

Distinction 2. Assess and compare the use of Movement 

and Angles in your Remake against your Summer Music 

Video