5.2 Plan and Originate Ideas - Simplify Exemplar college idents

Objective: To know what 'abstract' means and to evaluate creative ideas against the purposes and conventions of an Ident

P learners will generate some basic ideas for a series of idents on a chosen theme suitable for purpose. Their ideas may lack originality or flair but should show that they understand the concept of a suite of idents and what makes them suitable for their intended purpose. 

M generate imaginative concepts for a number of suitable idents within a suite. 

D When generating ideas, learners will be able to demonstrate a very good understanding of the concept of developing a suite of idents and their plans should reflect how these products would sit as a cohesive ident package

Starter: Which is the odd-one out?



New Information: Abstract Design
What do you think is going on here? What clues are you using?

Which do you think are the abstract idents?

Which of these do you consider creative or imaginative?






Task: Come up with an ABSTRACT idea for 1 ident for the college, using colours, shapes, typography and animation that relate to the Brand, Values, Personality and Tone of the College


Task: What kind of material will be on the channel?
Evaluate your idea against the channel content.

Kendrick Lamar Humble cinematography

http://www.independent.co.uk/arts-entertainment/music/news/kendrick-lamar-humble-music-video-director-behind-the-scenes-shots-director-of-photography-cycling-a7669941.html 

Feedback on Easter Homework 1 - Task 2b and 2c

http://ctkmedial3extdip16.blogspot.co.uk/2017/03/easter-work-1-task-2b-and-2c-group.html

P1 describe the requirements of working to a brief 

M1 explain the requirements of working to a brief with reference to detailed illustrative examples 

D1 comprehensively explain the requirements of working to a brief with detailed examples

Task 2b) Group Write a reflective article on your experiences of the following below -  with detailed explanations of how and why they need to be taken into account, with fully elucidated instances of where you have done so in your work

1. consultation with client* (questions you had about the brief & client’s response)
2. degree of discretion in interpreting brief*; (nature or demands of the brief that werenegotiated, what the experience was like, how free or limited are you to use discretion in your ideas - brand identity, colours, satisfying client’s stakeholders etc)
3. constraints (legal, ethical, regulatory)*; (Copyright, use of under 18s in the video, discrimination of ethnicity, gender, religious belief)
4. amendments to proposed final product*;
5. amendments to budget*;
6. amendments to conditions;

Take 4 (1 each) of the above as most relevant and complete an individual contribution to a group reflective article 'How to Negotiate with a client'

Use the Video to help you remember how we did this as a class - you can refer to questions and discussions other students had with the client 

Task 2c). As a Group of 4, present a videolog  or blog diary giving detailed insight into your own role, duties and responsibilities together with a sophisticated understanding of the personal and professional qualities required to fulfil the brief. Include:

1. identify opportunities for self-development;
2. new skills;
3. multi-skilling;
4. contributions to project brief

Daviks - P W.T. M lots of examples (W.T. M) in detail, however descriptive (Pass) mostly of what happened rather than explanation (why, how, what) responses to show you understand the process of working with client. Look at exemplars (linked above) and try to include some of the explanations by applying them to your own experiences described. (Tim Y, Den Y, Dej Y, Mic Y)

Young Empire - P. wt.M - So far descriptive (Pass) mostly of what happened rather than explanation (why, how, what) responses to show you understand the process of working with client. Look at exemplars (linked above) and try to include some of the explanations by applying them to your own experiences described. 
"This is very important during an meeting due to if anything you not sure about you ask the questions making sure that both of the participate understand where they at in the process of the project. The benefits of this are that the requirements understand the brief more clearly therefore they can go forward with the process of making of the product." - this quote is M/D, more of this please after each example/description of what happened/what was asked. 

(May - Wt.M, Roo - P, Sha - NYA, Cal - Wt.M)

iwatch - NYA (WT.P) - No use of headings so report makes no sense (NYA). Lawrence's Q1 is not in the correct style to meet the assessment criteria - it id not instructional or explaining HOW or WHY see the exemplars posted at the bottom of the post to show you what is required http://ctkmedial3extdip16.blogspot.co.uk/2017/03/easter-work-1-task-2b-and-2c-group.html Rosie's section does not cover any of the headings and is lacking much of a contribution (NYA). 

Rosie - you will now need to complete the entire of this report individually as there is no contribution here to any of the outcomes.

WMT - P (W.T. M) The report does not address the 'knowledge' of WHAT IT IS, WHY or HOW you have to negotiate with the client - see the exemplars on the blog http://ctkmedial3extdip16.blogspot.co.uk/2017/03/easter-work-1-task-2b-and-2c-group.html, you have detailed examples from your prectaice which will hit the M when you address the WHAT is, HOW and WHY for each section. Write it as an INSTRUCTIONAL GUIDE, explaining how to go about doing this in Industry to someone who have ever done it before - remember this is a HOW To guide. For D, evaluate the strengths and weaknesses of this process as well iw what is the problem with too much discretion/too little. 
Collect the New Skills section and again write these as instructional as to HOW a project like this requires you in industry to Multitask (multiple projects on the go) etc.

5.2 Homework - Deadline 3rd April

Objective: Plan television idents to a brief showing creativity and flair, and working independently to professional expectations. As a group of 4 produce a pre-production portfolio consisting of:

Task 4a) 4 x storyboards, one for each idea from individual student, that include detail. Photograph each storyboard and post them on your blog.

Task 4b) Animatic with timings for each Ident with annotation on if they will meet duration and how to compensate (Distinction)

Task 4c) Complete pre-production paperwork to effectively carry out the shoot:

1. Kit booking
2. Recees (on site, w/photos)
3. Risk Assessments (high, low, medium + photos)
4. Production Budget (breakdown by individual cost including actual Kit hire and resources such as studio)
5. Timescale/Production Schedule (Gant Chart)
6. Crew roles and Skills Profile (requirements of the role and why your skills CV matches this)
7. Legislation & regulation or technical broadcast constraints (copyright issues and where you will sources these from, technical broadcast requirements colour safe and resolution, Permissions and Shooting Licences)
8. Resources attached to budget (costume, props, equipment hire/purchase + who's responsibility and where your will source it (ebay, amazon screen shot etc) 
9. AV Script (see this one linked for a non-dialogue script template)

Task 5b) Write a series of production diary posts that reflects on your creative decision-making outcomes under the following headings:

1. meeting deadlines; (weekly diary of progress to schedule)
2. quality management; (meeting to discuss the production quality and fitness for purpose of each of the idents - what will be discussed/renegotiated with client before production starts)
3. Teamworking; (weekly team log of contributions and management of the production)

You must include a record of your progress as you produce the ident with notes, photographs, screen grab, etc. You must be able to demonstrate the skills that you have used during the production phase. 

5.1 Tutorials on Production Plan - 8 questions to answer

P2 originate and plan television idents to respond to a brief working within appropriate conventions and with some assistance 

M2 originate and plan television idents to respond to a brief competently showing some imagination and with only occasional assistance

D3 originate and plan television idents to a respond to a brief to near-professional standards , showing creativity and flair, and working independently to professional expectations

  

Task 3e): Prepare 2^nd meeting with the client to Pitch your idea as a team of 4, discuss your production plan and agree final response. 

Write up your individual ‘working with the client’ diary 

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What you will need to have completed by next Tuesday (2nd meeting with client):

Produce a production plan

1. a production budget,
2. a production plan with timescales
3. a treatment
4. designs
5. potential problems with each
6. possible solutions with each

Tutorial questions to justify:

1. Does the Theme of your idea fully respond to the brief? Is it fit for purpose?

2. How is it consistent across the 4 Idents?

3. What conventions of Idents are you following? (Pass) - see class notes before Easter

4. What Brand Identity and Tone does it create? (Merit)

5. What does it promise about the uploaded content of the Channel?

6. How is the suite it creative and imaginative? (Distinction) Stop Motion, Animation, Narrative?

7. What problems and solutions have you identified with the Demands of the brief?

8. How many weeks are you allowing for the production (construction of sets, scouting, shoot) and the Post-production (Edit, Effects etc)